|
WEB ANALYTICS
Whether your online offering is a product or service, content or information, as a business owner you will want to know the demographics and interests of your website visitors. How old are they? Are they active? Do they want the budget model, or the deluxe? Are they serious, or are they just looking? Are they attracted to the flash and glitz or do they want substance, and reliability, and staying power?
Rank Advisor’s Web Analytics professionals offer you much more than a simple reporting tool. They have an arsenal of powerful, highly flexible data analyses tools so you can learn instantly about the crucial visitors to your site, and with precision, get closer to what they are looking for.
|
Benefits of Web Analytics
- enhanced visitor satisfaction
- reduced marketing costs
- new insight on online customers
- increased sales
|
|
Specifically, Web Analytics allows you to:
- Track dozens of custom fields
- Monitor and analyze on-line actions
- Segments fields such as age, gender, interest group
- Visualize data in many dimensions
- Serve complex, high-volume sites as well as simpler ones
- Collect and store data in raw form, so it can be segmented anew at any time
|
|
Real time Data: |
Have a website where you want to see instantly the results of a new campaign, or breaking news?
Web Analytics lets you collect data in real time – in minutes, or seconds – after a website visit.
Historical data is also kept for its value, and ability to provide perspective and new insight over time.
|
See instantly:
|
- what age and gender your campaigns are reaching,
- how audiences differ from channel to channel
- who your audience is for each of your products
- individual click paths, time spent per click and actions taken
- Track up to 50 actions!
|
GET the Report and see your visitors as PEOPLE - not just clicks! |
Better understand your customers and align your marketing to reach them. Demographic reports give snapshots of age groups, gender, and interests from each traffic channel. Learn of the top Yahoo! properties visited by your customers.
Customize your data collection with Custom Fields. (Have a travel site? Capture the travel destination or ticket type.)
|
Merchandise Reporting
|
Identify purchase patterns to help promote profitable products. Track the products that are converting. Integrate offline product information including SKUs, names, categories, and costs to better analyze return on investment.
|
Your Internet Strategy demands serious web analysis. Speak to a Rank Advisor Web Analytics professional today.
|
| |
|
