What is Link Popularity

Link Popularity is defined as the number of incoming links to your web pages from various websites, and from search engines such as Google, MSN, or HotBot.

Additionally, Link Popularity measures quality of sites that link to your pages.

Search engines often use Link Popularity as a factor in determining page rank.

Why is Link Popularity Important?

Link popularity is one of the most influential factors in determining how well a website will rate in search engine rankings.

It is very important to keep a keyword theme while building a strong link campaign. The keyword theme is made up by all words and phrases used in the anchor texts of the links that a search engine can detect pointing to your site from other domains. The closer your keyword theme mirrors the keyword profile used to optimizing pages, the more effective the SEO effort will be. A comprehensive keyword theme lies at the heart of the overall inbound link quality, which, in turn, is at the core of a strong link popularity factor.

Link Quality

Link Quality Consists of the Following Factors:

• Page Rank of the site providing the inbound link
• Relevance of the content of the linking site to the content of your site
• Relevance of words used in the anchor text of the links to the content of your page that the link points to
• Number of other links on the linking page. The lower this number, the more valuable the link is

Many site owners believe that a web site has a single link popularity figure associated with it for the entire domain. This is incorrect: each page of your site has its own link popularity and keyword theme.

Type of links

Outbound Link (OBL):

A link from your page at “somepage.htm” pointing to another page on another website or domain is called an outbound link; the link leads out from your page.

When you link to another page on your own site, the link is considered as an outbound link as well, relative to the page on which it is placed.

Inbound Links (IBL):

When a page out in the Web or within your website links to your "somepage.htm", this link is considered as an incoming link, or an inbound link, for "somepage.htm".

Reciprocal Links:

A “reciprocal” link contains both inbound and outbound links to the same two web sites
Reciprocal links can be achieved by starting a link exchange campaign. Link exchange is important because it helps you gain link popularity and Page Rank.

The most important advantage in link exchanging is getting a lot of links pointing into your site. This will increase your Page Ranking, link popularity, and your site traffic. Building solid link popularity should become one of the daily tasks of your SEO campaign.