Internet Marketing Research

Internet marketing research is the groundwork for a successful marketing campaign. It will help you determine what marketing channels to use and where to invest your marketing money. Depending on what your website is promoting, a number of Internet marketing channels are available to maximize the flow of traffic.

Internet marketing research consists of a number of steps

1. Identifying your Target Market
2. Conducting Thorough Keyword Research
3. Performing a Competitive Analysis Check
4. Inspecting the Website’s Current Optimization
5. Examining the Website’s Structure
6. Preparing a Marketing Plan Based on the Research
7. Analyzing your Internet Marketing Campaign

Identifying your Target Market

This step is crucial for the overall success of your Internet marketing plan. Since you don’t want to spend advertising money at the wrong places, spending some time on identifying your target market will be time well spent.
Before any offsite marketing begins, we have to determine exactly who makes up your target audience.
Ask yourself the following questions when considering your target market:

• What types of users are most likely to purchase from my site?
• Do my users have specific interest and skills?
• Is my target audience male or female?
• What is my audience's age bracket?

Once you have answered these questions and you have a portrait of your typical user, a marketing plan can be developed to start reaching these users.

Conducting Thorough Keyword Research

Keyword research determines which keywords are most relevant to your website, and which ones yield the highest return on investment (ROI).
Keyword research is a meticulous task that requires major time investment. It is best to find as many relevant keywords in order to get the highest ROI.

• Overture tool
• Word tracker tool
• Google Sandbox Tool

Performing a Competitive Analysis Check

A competitive analysis check is a usability evaluation in which two or more competing products are compared. The competitive analysis check examines the page rank strength of competitors for your potential keywords.

Inspecting the Website's Current Optimization

This step involves checking a large number of factors that can affect your ranking with the search engine. These factors are all taken into consideration when search engines crawl your web site to determine keyword relevancy.

Below is a partial list of important factors that can affect your web site optimization and ranking:

In addition to examining these factors, and writing content that will be attractive and desirable for the user, your website content must to be search-engine-friendly. Search-engine-friendly copy incorporates your relevant keywords into the text while keeping the marketing “flow” complete. Content structure and flow is an important factor when search engines ranking your website in their database.

Examining the Website's Structure

The way a site is built is vital to the overall optimization process. If your website is structured in a way that search engines have a hard time crawling and indexing, then your page ranking will suffer. We examine your website structure and make sure that it fits the profile that search engines are look for. If we discover flaws in your current website’s design that can hurt your ranking, we will alert you, so that you can decide what action to take.

Preparing a Marketing Plan Based on the Research

Once the Internet marketing research phase is completed, we can start writing the actual plan itself. The marketing plan is prepared based on our research, and is implemented over the course of several months.

The final plan will combine several different Internet marketing avenues to achieve the desired goals. These marketing avenues include: 

• Search Engine Optimization (SEO)
• Pay-for-Performance (Includes PPC and Contextual Marketing)
• Link Popularity Campaign

Other Internet marketing avenues can be incorporated into the final marketing plan, but usually these methods are usually used on an as-needed basis.

These marketing avenues include:

• Banner ad Marketing
• Affiliate Marketing
• Email Marketing
• Online Auctions Marketing
• Vertical Portal Marketing

Analyzing your Marketing Campaign

After the marketing plan has been implemented, its results need to be tracked. Tracking the results of the marketing campaign helps us to understand whether the marketing plan is efficient or not. Visit our web analytics page to learn more on how we track the results of our clients' marketing campaigns.